The ‘Canyon’ app provides a hook for children (7-10 years old) who enter the museum. The purpose of the app is to generate a specific goal/case for the user that will entice them to visit a specific area in which they have a targeted interest.
The user approaches the screen and places their hand on it to activate the app. They are given 3 randomized ‘cards’ representing levels in the museum. After choosing a level they are interested in, they are presented with 3 more cards of randomized observatories on that level. Again, the user is prompted to choose one of the 3 given options. After they have done so, they will be transitioned to a third and final ‘choice screen’ which will display 3 randomized cases within the level and gallery previously chosen. After determining their selection, the app will generate a virtual badge and a scavenger hunt item, encouraging them to explore that specific part of the museum.
“Awesome toy to inspire young learners to guide parties through museum.”
The app is designed with the intent of engaging the target demographic who visit the museum. The 30-90 second experience aims to give the user two things:
- A virtual badgeis generated based on the pictures that the user chose in the selection screens. This is reminiscent of a personality quiz. The intention of the badge is to give the user a sense of personalization with the app. The badge might be that of a scientific field of study such as a paleontologist, petrologists, ecologist, anthropologist, etc. This way the user will feel like their choices showed them the type of scientist they are.
The level and gallery of a case which they’re encouraged to find. This is known as the scavenger hunt item. The scavenger hunt item is the item that the user is encouraged to find which is generated from the pictures they chose in the application.